WORLDWIDE MOBILE MARKETING CORP. GOES INTERNATIONAL

May 2nd, 2011 Posted in Marketing News | No Comments »

Miami, FL January 04, 2007 Worldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM), a multi-faceted mobile media company offering innovative advertising through the use of specially designed vehicles and franchises as a medium for advertising message of its clients, is pleased to announce that it has completed an international franchise contract with the Agilent Group (AGILENT).

WORLDWIDE with their WAA Brand goes international. Mr. Tadele, owner of Agilent Group (AGILENT) an Advertising and Promotion firm in Addis Ababa, Ethiopia visited the USA to purchase the Master franchise rights for his country. An international Franchise contract was signed. The U.S. Department of Commerce, International Trade Specialist Philadelphia, helped to arrange the formal paperwork. The US Embassy in Addis Ababa was also involved in this transaction. Mr. Tadele is a veteran of the Advertising industry with more than two hundred clients in Ethiopia and years of working and marketing experience. AGILENT will be the first mobile advertising firm, who will offer the real time mobile ad technology to his clients in different areas in Ethiopia. Goal is to promote international AIDS campaigns throughout the country.

American and other international brands like products from Coca Cola to Nike, from GM Automobiles to Microsoft are on his client list. Mr. Tadele, will purchase a fleet of mobile Advertising Vehicles to start promotions.

Mr. Tadele with his international knows how and business experience is the perfect fit for both companies. WORLDWIDE and AGILENT are looking for a high impact in the mobile Advertising technology in Ethiopia and surrounding countries.

About WORLDWIDE

Worldwide Mobile Marketing Corp. (WORLDWIDE) (Frankfurt Stock Exchange: WLJ and Pink Sheets: WMBM) (www.waaglobalmedia.com)
BRANDING is WAA since 1995 in Business and Franchisor.
WAA expand his operation from Coast to Coast.
WAA is the first national mobile Franchise with real time communication vehicles.
WAA 12 months Goal, 100 Vehicles on Road, Investment 10,000,000.
WAA will operate by 2009 a fleet of minimum 300 Vehicles in USA.
WAA Franchisees will operate city location and fleet.
WAA Fortune 500 Clients list is from Coca Cola and IBM to Ford and many more.
WAA backed by multiple US Patents.

Information presented in this newsletter contain “forward looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be “forward looking statements.” Forward looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through the use of words such as “projects”, “foresee”, expects, will, anticipates, estimates, believes, “understands” or that by statements indicating certain actions may, could, or might occur.

CONTACT: David Vanvort
Email: investor-relation@waaglobalmedia.com
(800) 714-9985

Why Niche Marketing is the Way to Go in Succeeding

Apr 25th, 2011 Posted in Marketing News | No Comments »

Why Niche Marketing is the Way to Go in Succeeding Online

Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it. There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit….hopefully a very large profit.

1.You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes.
2.You can build a content rich web site that will be so interesting it will draw potential customers again and again.
3.You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.

All of the above listed ways can be used to create a niche marketing website that has the capacity to make money. There are two things that all of these methods have in common.

1.The topic must be one that helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way.
2.The content of the website, no matter the topic, must be relevant, timely and interesting to the people who are reading it and the website must be easily navigated.

Website Marketing- Pixel Page Advertising – The hottest advertising craze

Apr 18th, 2011 Posted in Marketing News | No Comments »

Website Marketing- Pixel Page Advertising – The hottest advertising craze on the internet

What is next? Ive been in marketing for many years, and just when I assume Ive seen it all, I get shocked all over again. Every new trick I see causes me to laugh at the beginning. But then results come in the picture. You get to believe it. Im talking about Pixel Ads.

So, what is pixel page? Or what is pixel advertising? Or what are pixel ads?
Pixel Ads, sometimes referred to as Micro Ads, are little advertisements that only slot in the space of a pixel on a web page. These ads range anywhere from a penny to a pound per pixel and several sites are offering free Pixel Ads.

Selling the ads on the front page of a site has been easy because they are attractive to watch and easier for site owner to get lots of traffic towards his site, InnovativePixelPage, one of the companies selling pixel ads said. If an advertiser buys a 10×10 pixels or block or slot, it appears as a small square in the grid of small squares on the site’s front page.

It is kind of strange. The site also makes advertising fun, instead of a “big, serious thing.” IPP. Its no secret that banner advertising has been gradually declining in popularity and effectiveness, and everyone has popup blockers installed to keep those annoying popup ads from screening. Pay-per-click advertisers are becoming increasingly frustrated with click scam, the high rate of unqualified clicks.

In pixel page, when visitors click on the ads that link to the advertiser’s Web site, they are on these sites for hours. Already, the guys that bought the ads are reporting fabulous amount shifts.

Crazy Advertising Schemes :
Youve all probably seen innovativepixelpage.com by now; this is a website where pixel ads are displayed free in for site promotion. The site uniquely features pixel ads, periodic theme change, free monthly site status or report, new mouse rollover option to boost site rank, categorized advertisement, faster site loading supporting jpg format instead of other time consuming picture formats, real time site clicks, etc.,

So enjoy pixel site, happy surfing!

Understanding Marketing Tax Deductions

Apr 11th, 2011 Posted in Marketing News | No Comments »

Marketing is a necessary expense in running practically any business and the IRS acknowledges as much. You may run advertisements on or in the Internet, radio, television, magazines, newspapers and other media to sell your products or services. You should be deducting all of the associated costs on your tax returns.

Ordinary Marketing Expenses

Marketing costs must be “ordinary and necessary” business expenses in order to be deductible. Put in layman’s terms, you marketing must be reasonably related to the promotion of your business and the expense amount must be a reasonable amount.

Deductible Marketing Expenses

Common deductible marketing expenses include the costs associated with the following items:

A. Yellow Page Advertisements,

B. Business Cards,

C. Advertisements in print media such as newspapers,

D. Telemarketing,

E. Business Cards,

F. Web site costs including creation and maintenance,

G. Costs for Advertisements on the Internet,

H. Billboards, and

I. Graphic design costs.

Goodwill Marketing For Your Business

Marketing that is intended to portray your business positively can be deducted. Such marketing creates a long-term potential for business and, thus, falls within the ordinary and normal requirements of the tax code. Examples of such marketing include:

A. Sponsoring local youth sports teams,

B. Distributing samples of your business product, and

C. Costs associated with prizes offered by your business in a contest.

As long as your marketing expenses can be reasonably related to the promotion of your business, you should be deducting said expenses from your gross revenues. If you failed to claim any such expenses on your tax returns, your probably overpaid your taxes.

Top Branding Success Stories in Internet Marketing

Apr 4th, 2011 Posted in Marketing News | No Comments »

There are so many branding success stories on the Internet that it is a bit hard to choose which ones to include here. Lets just start with the whole Internet itself.

The name Microsoft is a well known brand to say the very least. I doubt that there is a single person in the civilized world (certainly none that are computer literate) that doesnt know what Microsoft is…. and probably not very many that dont associate the name Microsoft with Bill Gates.

Avidian Technologies is another Internet marketing success story. What? You dont recognize the name, Avidian Technologies….how about Prophet? Do you recognize that? Of course your do! Avidian started on a shoe string budget and a great idea. They have been nominated as a top new technology by the WSA. Their Prophet brand drives 95% of the companys revenues. Not bad!

Remember that little red wagon you had when you were a kid. You used to haul around all of your important stuff. Tony Roeder remembered. He has built a million dollar a year online business because he did remember. Tony launched RedWagons.com in 1998 with nothing but an idea. He had no programming experience and very little capital. He made his business to meet with some people who worked for Radio Flyer, Inc….the makers of the famous Radio Flyer wagon. He discovered that they were not selling their product online and offered to do the job for them. In this case, the product was already branded for Tony but he took it to new heights. The rest, as they say, is history.

If you have been in the online marketing game for any length of time, you have no doubt seen the turbo products. The word Turbo is the successful brainchild marketing tool used by John Delavera. He uses the word turbo in front of all of his e-books, software and events that he sponsors. That one little five-letter word has served him well. He has achieved a greater…. far greater level of success by using the marketing brand of turbo. One thing about a one word brand is that no matter who else may try to copy it, the word will always remind users of your e-books, software or events so, in effect, those who try to capitalize on your word are inadvertently advertising for you. Neat!

Internet marketing branding and real brick and mortar world branding share many common traits the most important of which is recognizablity… a word I just made up but which is applicable. You are most likely very familiar with brands of the products that you buy and use everyday such as your brand of toothpaste and your favorite brand soft drink. You may not recognize, however, that other products have been branded in your mind. In the hard copy book publishing world, theres Rich Dad series in which all the books begin with Rich Dad. There is the unmistakable purple color scheme on the covers that is most likely etched into your sub conscious, as well.

The secret of success in the Internet marketing world as well as in the real brick and mortar world is perseverance in the pursuit of branding. While it is true that you and your product may not become a household word known around the world like Coke or McDonalds, you can become well enough known in your own niche or sub niche market to make yourself a very healthy income by branding your products. Branding is also one of the best and most effective ways to achieve credibility on the Internet.

The Marketing Concept of Pixel Ads

Mar 28th, 2011 Posted in Marketing News | No Comments »

I believe that most of you have heard about the Million pound Homepage and its success story. The web site owner Alex Tew earned a million US pound in a dramatically short time and brought public attention all over the world by selling pixels on his web site. However, it seems that the pixel craze didnt last long as the copycats of the pixel advertising idea were mostly not doing well, especially the later ones who sometimes ended their site without a pixel sold.

When talking about marketing strategies, the pixel advertising should be in the short-term category since curiousness of people dont last long on a narrow topic. Alex Tew was smart to have noticed this point and thats why he limited the number pixels to a million. This is not to ignore the huge demand out there but to generate an even higher traffic while pixels are limited in supply.

The Million pound Homepage generated a huge traffic mainly because of the mass media, no matter the international ones or local ones, which are thirsty to find some amazing or crazy ideas that really work. People are always curious about news related to earning easy-money or becoming a millionaire while everyone is working hard in the society for money. In another word, this news makes people think out of the usual way. In fact, Tews whole idea including the web sites domain name just hit the target. When people view the ads, the ads have their value.

Although pixel advertising is probably out-of-date, there are still some innovative marketing strategies of the Million pound Homepage that web designers worth a reference.

Since every page in the web site is about the advertising business itself, all visitors of the web site have a common intention to try those extremely tiny pixel links and see what is it all about. In result, the ads owners receive a large amount of quality traffic, which other types web-based ads seldom have.

Another point to note is about the price of a product. A higher price set for your product is not a scary monster that drives your customers away if it is used in a suitable manner. Just take a look of the Million pound Homepage if you havent and you will understand how small is a hundred pixels. Its just enough to put a character of a novel in it. However, in fact, the values of the ads are beyond what you can actually see when the value of the ads themselves creates a high commercial status for the pixel owners. This is one of the successful usages of money itself in generating transactions in recent days.

Indeed, many people were inspired by Alex Tew and have started their own new idea of advertising. One of the examples is The Infinite Levels (http:www.theinfinitelevels.com) a new web site aims at building a virtual AdLevels construction starting with 10. What makes it different from the others is that it is not earning short-term revenue like the pixel advertising as it adapts numerous innovative designs and the pound Accumulation System which brings a continuous interest from the public. If this idea is successful, the designer of the web site may be able to go beyond Alex Tews achievement.

Lets wait for the second miracle in the advertising industry to happen.

The Importance of Internet Marketing When Selling a Home

Mar 21st, 2011 Posted in Marketing News | No Comments »

If you want to sell your home, a strong Internet presence is vital. This is because most buyers these days use the Internet to look for homes. Buyers can access more information on the Internet than from any other source. Multiple photos of homes interiors and exteriors, virtual tours, interactive maps, easy property search options, automatic email updates of new listings, and other real estate information is available online, making the Internet an attractive place to search for homes.

The use of the Internet by homebuyers has increased phenomenally over the years. An ample number of researches and surveys have been conducted which prove that an increasing number of consumers are using the Internet to buy, sell and invest in real estate.

According to the study conducted by the National Association of Realtors in 2005, the use of Internet to search for a home has risen dramatically from a miniscule 2% of buyers in 1995 to a whopping 77% in 2005. People who first learn about the home they buy from a real estate agent count up to 36%, while only 15% learn from yard signs, which is the next largest source of information.

By far, the most popular and widely used consumer real estate website on the Internet is Realtor.com.In fact, home buyers spend 86% of the time they search online for a home at Realtor.com.* Other major websites that have Real Estate related content are: CaliforniaMoves.com, AOL.com, MSN.com, The Wall Street Journal Online, Netscape and Net Zero.Not only is it important for the seller of a home to ensure that there property is advertised on the Multiple Listing Service and these major websites, but that their home is featured with a detailed description of the property and its upgrades, and that it features multiple photos of the property to help set it apart from other listings on the websites.

By placing your home for sale on the above listed sites, an internet savvy real estate agent can help you be certain that your home is accessible to more than 70% of the home buyers who use the internet to search for a home.**

Like buyers, a majority of sellers are also seeking the assistance of real estate agents. The study shows a steady decrease in the number of FSBOs (For Sale By Owners). In 2005, 85% of the sellers used an agent, which is an increase of 3% from the 2004 statistics. The survey also shows that those sellers who enlisted the services of a real estate agent made better deals than those that did not. The median home price for sellers who use an agent is found to be 16% higher than a home sold directly by an owner, while there were no significant differences between the types of homes sold. The survey shows that nine out of ten homebuyers use the services of a real estate agent when searching to by a home.

These statistics confirm the importance of Internet marketing when selling a home. If you are an anxious home seller, the first thing you should do before putting up a for sale sign on the front lawn, is to list your home for sale with a reputable real estate agent and to ensure that your agent gets your property well positioned on the Internet.

Choose a Realtor who has excellent experience, and a proven track record, to assist you in selling your home faster and who can give your home maximum Internet exposure.

The importance of Internet marketing when selling a home in todays market cannot be over emphasized.So if you are considering selling residential or investment real estate, be sure that your real estate agent is Internet savvy and advertises your property prominently on major real estate websites in order to gain a competitive advantage in selling your home.

* comScore Media Metrix, May 2004 Time Searching on Comparable RE Aggregation Sites.

** 2004 National Association of Realtors profile of Home Buyers and Sellers.

SEO Guidelines Search Engine Marketing

Mar 14th, 2011 Posted in Marketing News | No Comments »

SEO guidelines also known as Search Engine Optimization set the rules used by major search engines like GOOGLE, Yahoo, and MSN, etc. to judge whether or not to include a website in their search engine results. Believe it or not , having your website included in Google results is not part of the Bill of Rights under the constitution. There are Search Engine Marketing guidelines that govern which websites are included and those excluded from their results.

SEO Guidelines Thou Shall

Write your pages for people, not for search engines. It seems obvious, doesn’t it? We have all gone to web pages with garbage content written to deceive search engines for top rankings. When discovered (and they will be discovered), these websites are banned. Other SEO guidelines prohibit offering different content to search engines than your visitors. Called “”cloaking”, it’s unethical and another trick to avoid for high search engine rankings. Instead, focus on providing useful content your visitors are seeking and update your site frequently with fresh content.

SEO guidelines – Thou Shall Not…

Here are some important search engine optimization methods to avoid when using SEO methods on your website. These are unethical techniques that may lead to having your websites removed from the Google index. OUCH!!! That hurts! Once banned, your site will not appear in GOOGLE results or partner sites.

SEO guidelines clearly ban link farms that create multiple links to your site to raise your page rank by unethical means. Sooner or later your site will be caught and penalized for breaking SEO guidelines. In particular, avoid links to web spammers and software that auto submits your pages to search engines.

SEO guidelines Search Engine Optimization

Create web pages free of hidden texts and links seen only by the search engines. Instead, use search engine marketing strategies without redirects to other sites. Instead of garbage content, search engine optimization promotes useful reader content. Do you like to read the same thing again read the same thing again read the same thing again neither does the search engine. After all, search engines are people too!

Search engine marketing.Are you striking the right chord?

Mar 7th, 2011 Posted in Marketing News | No Comments »

Search engine marketing represents only 3% of all funds spent, yet generates 70% of all leads. A catchy headline such as this in your newspaper or on a website is enough to spark you into action. As a proactive entrepreneur, you are likely to waste no time in enquiring about advertising design agencies or web marketing firms in your local yellow pages or over the net, compare rates and pick one to handle your internet marketing.

However, soon you find out that your website is up and running but as far as bringing in business is concerned, you have nothing to write home about. Now you start wondering about the whether the figures quoted in the report were cooked or you did something wrong.
So what went wrong, where?

Only one in 10 websites do it right

Research associated with web marketing reveals there are more than 10 million websites of which approximately 60% are commercial. Yet, less than 10% of these follow the right steps to make the web work for them.

As an entrepreneur you can draw two important inferences from these statistics. First, despite there being millions of websites, you need to worry only about a few of your competitors.

Second, when most of the web marketers still groping in dark you have the fair chances to carving a niche for your products or services by taking smart web marketing steps.

A strategic plan to launch your product or service on the web is the backbone of your web marketing efforts. To set up a website was your immediate goal and you did it on time. But the key to its success lies in the question, how you have done that and what next? If you want to grow and use internet to generate business for you then you need to harness the potentiality of this e-platform smartly.

Need for targeted traffic

Attractive design, crisp and compelling copies, easy navigation, well planned graphical illustration and most importantly creating strong brand image are some of the most important aspects that goes behind architecting a successful website.

But the task doesnt ends here. What next? Think why people are ready to pay exorbitant rates for buying an office space or shop in busy commercial area. The same rule applies here. You need to have traffic on your website to make it work. Now traffic again is a little vague unless I prefix the word target to it. You need targeted traffic on your website.

Internet advertising revenues exceeded 5.2 billion for the third quarter of 2007, representing a 25.3% increase and 1.1 billion increase over Q3 2006.

The figures simply suggest advertisers and marketers have started realizing web as a powerful medium of advertising. If your web is not working for you then you need to find an interactive advertising agency that provides full array of web development services along with marketing solutions. This can help you to:
Increase online traffic
Increase conversion
Dominate your competition
Lower client acquisition cost
Earn fast measurable ROI
Broaden market share

Five vital checkpoints for choosing an advertising and marketing firm

Cant finish this piece without a word of caution! Choosing an interactive advertising agency is not something to be done in haste.

** Study their work expertise to find out what kind of specialized services they offer it is always preferable to opt for an agency that offers end to end web development and marketing services.

** Check out the portfolio of the agency or firm (most have their work on display online).

** Find out whether they give guaranteed search engine rankings for targeted keywords or not.

** Browse the About Us pages to know the people behind the company, their experience and expertise.

** Cross check testimonials to ensure whether the company enjoys a satisfied client base.

Search engine marketing is exploding and so are the incomes from it. If your equations right, there will be no looking back for you!

Online Marketing Degree

Feb 28th, 2011 Posted in Marketing News | No Comments »

If you are one of those people who are assigned by your company abroad, you can still get a marketing degree from a leading college or university in the United States by enrolling in an online marketing degree program. The good thing about using the internet to get a marketing degree online is that you will be able to keep abreast with the latest developments in your field while staying in a foreign country.

Before you enroll in any online marketing degree, it would be best for you to check out the courses being offered by your own alma mater. If you happen to graduate from another course in a college or university in the United States, check out the website of your alma mater first before you go to other schools. The good thing about getting an online marketing degree from your own college or university is that you are more familiar with the application and selection process of the school. So, it will be easier for you to meet their requirements.

If your old alma mater does not offer the online marketing degree that you want, check out the website of the leading colleges and universities of the country. Yes, the application and selection process of students in these top colleges and universities can be quite tough. But, the good news is that if you get accepted in the online marketing degree program of any of these prestigious institutions, you will have better chances of landing that dream job of yours. Note that there are many companies all over the world who prefer to employ graduates of certain colleges and universities over other schools.

If you are working in the marketing division of your company, ask the college or university offering the online marketing degree about the possibility of earning extra academic units for your work experience. Furthermore, there are some colleges and universities that give academic credits to your previous achievements.

If you have been awarded for exemplary marketing performance in the past, check if the college of university offering the online marketing degree can give you extra points for these things. Getting extra academic units for your work experience and your past achievements in the field of marketing can greatly help you finish your online marketing course faster. Note that you can use your academic credits in lieu of elective subjects so you get to complete your required academic units faster without spending more money.

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